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B2B & lead generation

Turn a visit into a conversation.

A badge scan is forgettable. A short quiz about your field shows who knows the subject, a form at the end tells you who they are, and every lead reaches your CRM marked qualified or not. Play the B2B lead quiz, the savings calculator and a pulse survey below.

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Playable demos

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Play the demo · 01Quiz

B2B lead quiz

A knowledge quiz about your field that ends in a short B2B form: work email, company, role, company size and whether they would like a call. Each field is mapped to a common CRM field name.

Rewards
Optional: a content link such as a guide or a report, or none.
Rules
A lead is qualified when the score reaches the pass mark and the form conditions you choose hold, such as a company size of 10 or more. Every lead reaches your CRM by webhook, marked qualified or not.
Best for
A trade-show stand, a campaign landing page, a newsletter or a sales follow-up.
Create from this template About Quiz

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Play the demo · 02Calculator

Savings calculator

A few questions about a bill or a business, and an estimate of what could be saved. The visitor gets a useful number; you get a lead with the result attached.

Rewards
The estimate itself, and an optional copy by email.
Rules
Each input stays within the limits you set, and the server works out the result. A lead reaches your CRM by webhook with the inputs and the estimate.
Best for
A landing page for an energy, utility or software brand, a trade-show stand or a sales follow-up.
Create from this template About Calculator

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Play the demo · 03Survey

Pulse survey

Four quick questions: how you shopped last, an overall score from 1 to 5, how likely you are to recommend from 1 to 10, and one thing to improve.

Rewards
10% off your next order for finishing, as a single-use code.
Rules
The answers are never shown publicly. Review them in the console and export them as CSV.
Best for
A team check-in, a post-event follow-up or a customer feedback round.
Create from this template About Survey

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01

A quiz that qualifies the lead

Start from the B2B lead quiz template: a knowledge quiz with a pass mark, then a short form. A lead is qualified when the score reaches the mark and the form conditions you choose hold, such as a company size of 10 or more. The server decides from the answers it scored and the fields it checked, so nothing sent from the browser can mark a lead as qualified.

02

A form you build, mapped to your CRM

Add text, email, phone, select and checkbox fields, each validated before the lead is accepted. Map every field to the name your CRM uses, such as email, company, jobtitle or company_size, so a lead arrives ready to file.

03

Consent kept by purpose

Taking part, prize delivery, marketing and analytics are recorded as separate purposes, each against the exact wording shown, and a change of wording is a new version. Marketing is never pre-ticked or required. Export a person’s consent history; when they withdraw, marketing stops and a prize already on its way still arrives.

04

Into your CRM by webhook, Zapier or Make

Signed webhooks send lead.captured, reward.awarded, reward.redeemed, quiz.completed, calculator.completed and prediction.settled as they happen. Each lead arrives once, marked qualified or not, with the reasons. Point them at your own endpoint, or at Zapier or Make to reach your CRM; there is no built-in CRM connector. A delivery log shows every attempt, and a failed delivery can be sent again with the same event id.

05

The outcomes after the lead

Send the events that follow, such as lead.qualified or purchase.completed, through a signed API or a CSV upload. Each is matched to the campaign that brought the lead, and an event sent twice is stored once.

06

Rewards that suit a business audience

Offer a content link such as a guide or a report, hand out codes or offer links, or run the quiz for the score alone.

Keep exploring

See how it connects ↗Meet the Quiz ↗Meet the Calculator ↗Talk to the studio ↗

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